You will be responsible for understanding clients marketing objective (both awareness and performance campaign) and identify the best mix of media channels to deliver an advertising message to clients’ target audience. You will have your ownership media campaign in several different industries such as Automobile, Banking, FMCG, Entertainment, Real estate, Mass media, etc
Working with client service team to understand the client’s media objectives and advertising strategy
Researching and analyzing the target audience’s character, purchasing and media habits
Assessing the competitive analyses, media landscape to Identify and evaluate media opportunities
Planning and developing digital media strategies, media touch-point planning, media cost and effectiveness analysis
Presenting proposals, including cost to clients for approval
Delegating Media plan to your team including Media buyer team, PR & influencer team, Biddable team
Monitoring campaign performance and ensure media buys are properly executed through media plan
Provided campaign report with results to clients